How Deb Shops Used Social Media to Improve its Search Rankings … and Grow its Revenues

Deb Shops had five goals in mind for the campaign, said Kassa, which included the following:

1. forge a deeper connection with its target audience;
2. expand awareness of the Deb Shops’ brand and its products;
3. drive user-generated content creation;
4. increase its email database; and
5. drive sales online and in stores.

With these goals in mind, Deb Shops targeted the following four areas to market the campaign: