How Deb Shops Used Social Media to Improve its Search Rankings … and Grow its Revenues

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Joe Keenan
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Deb Shops had five goals in mind for the campaign, said Kassa, which included the following:
- forge a deeper connection with its target audience;
- expand awareness of the Deb Shops’ brand and its products;
- drive user-generated content creation;
- increase its email database; and
- drive sales online and in stores.
With these goals in mind, Deb Shops targeted the following four areas to market the campaign:
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