How Deb Shops Used Social Media to Improve its Search Rankings … and Grow its Revenues

One of Deb Shops most recent social media campaigns occurred eight months ago. A model search was held among its customers, with the winner being featured in a Deb Shops’ photo shoot and on its website. While not the first apparel retailer to run a model search, Deb Shops’ campaign was different — it was completely done online.