How Deb Shops Used Social Media to Improve its Search Rankings … and Grow its Revenues
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Joe Keenan
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The Deb Girl Model Search
With a primary demographic of teenage girls who spend more time texting and on Facebook than average consumers, Deb Shops realizes the importance of social media on its business. When brands say that they must communicate wherever their customers are, for Deb Shops that means a heavy presence on social media sites.
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Joe Keenan
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Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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