Profile of Success: Press Button for More Voltage

The key in all these things, Lorsch advises other catalogers, is not that you make a mistake; it’s how “you respond and react to the error,” he says. “You hope every day you make good decisions most of the time, react very quickly to the bad decisions, and minimize the damage.”

LORSCH’S KEYS TO SUCCESS: “Good price, good product, good service and take care of the problems,” he says.