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HOW HE’S DEALING WITH THAT CHALLENGE: “We’re developing more frequent communication by smaller subcategory catalogs, vendor-specific catalogs and more frequent fliers,” Lorsch says. “That would allow us to communicate more frequent price drops. Our e-mail marketing is ongoing and evolving daily. We’re putting out at least six to eight e-mail blasts a week and trying very hard to balance that so that we’re not spamming customers.”