Daylight Saving Time: Why Retailers Should Reset Marketing Strategies and ‘Fall’ Into New Revenue

Put Your Marketing Campaigns Through the Test of Time
To get the biggest return on investment from email marketing, you need to continually test how different aspects of your email campaigns are being received. Avoid being the retailer with an empty store and abandoned shopping carts. Gain valuable insight through basic A/B testing. Run tests for a set time period to understand how your audience will respond to certain subject lines, content, frequency and other campaign elements, then tailor messaging based on what's working. A/B testing is a reliable way to ensure that your campaigns — and ultimately your products — are reaching the right audience and will stand the test of time.