Daylight Saving Time: Why Retailers Should Reset Marketing Strategies and ‘Fall’ Into New Revenue

Start Planning to Spring Ahead
Fashion retailers debut their spring lines on the fall catwalk, but are you ready to debut your spring marketing campaigns yet? You may be dreading the hour we'll lose when Daylight Saving Time comes back around on March 8, so take that extra hour this fall to start planning for next year and getting your email marketing campaigns in shape. Let your data point you in the right direction this season and set up a schedule one year in advance, incorporating subject lines and niche messages, as well as automating emails like customer birthday specials. Leverage available technology like recurring autoresponders that can send renewal notices, reminders, monthly promotional emails, upsell emails, thank you's and more based on customer actions. A little investment setting these up now will save you hours in the future.