Daylight Saving Time: Why Retailers Should Reset Marketing Strategies and ‘Fall’ Into New Revenue

A Time and Template for All Seasons
You don't give the same gifts every year, so don't expect your customers to buy the same sweaters every holiday season. Don't let your email marketing templates get stale either. Be sure to have new templates for different seasons, audiences and special promotions. These templates will allow you to quickly create your content without having to generate every new aspect each and every time, while still maintaining some originality. Leverage an email marketing service that offers hundreds of pre-designed templates to suit your unique business needs, then build upon what's working. You can make minor changes (e.g., subject lines) once the major work is complete.