Daylight Saving Time: Why Retailers Should Reset Marketing Strategies and ‘Fall’ Into New Revenue

PST, EST, Mountain Time or Personalized?
In today's competitive retail environment, customer communication is key. Both in-store and online, timing is everything. Industry standards for email marketing typically say 10 a.m. on Tuesdays and 3 p.m. on Thursdays are the best times to send emails. However, with valuable customers in different time zones, are you really delivering sales notifications and special offers at the right time? Segment your list and tailor your campaigns by buyer behavior, location and other factors to achieve higher open and clickthrough rates. Successful retailers look at data on when customers typically open emails or when they last opened an email from your brand and then personalize email delivery timing.