Daylight Saving Time: Why Retailers Should Reset Marketing Strategies and ‘Fall’ Into New Revenue

During the busy holiday season, timing is everything — especially when it comes to the battle of the inbox message that will get consumers buying both online and in-store. I've packaged up some tips and tricks on how to get timing down right so you can "fall" into seasonal revenue:

Fall Into the New and Improved
With holiday retail pressure in full swing, it's easy to settle into the comfort of pre-designed marketing campaigns and the same old holiday promotions. Use that extra hour this November to embrace a new retail season and "fall" into something different. For example, with the beginning of November, you can bet countless competitors will be running Thanksgiving promotions. Don't write off Black Friday specials, but wouldn't your customers love to see something unique, like a pajama and bedding sale in honor of National Sleep Comfort Month? Always take it back to your core audience; make it newsworthy, but keep it relevant.