Daylight Saving Time: Why Retailers Should Reset Marketing Strategies and ‘Fall’ Into New Revenue

This Sunday, setting our clocks back an hour for Daylight Saving Time marks the move toward colder, shorter days — but it doesn't have to all be winter humdrum. November is the month of long-awaited Black Friday and Cyber Monday shopping days, so retailers should jump at the chance to use Nov. 2 to reset both office clocks and all-important marketing strategies.