Day With A Pro - Catalog Copywriter (1,290 words)

"These days the copy can establish the personality of the catalog," says Kotowski. "The best example of that is the J. Peterman catalog."

It is common for a catalog to lose its original voice and to become bland. To reclaim a catalog's voice, Kotowski has often sifted through the company's catalogs from as many as 20 years ago. There, he finds the entrepeneurial spirit or the spark that began the catalog.