Day With A Pro - Catalog Copywriter (1,290 words)

Seeking the Answers

A good deal of Kotowski's time is spent learning about the customer. It is hard to write copy for an audience with whom you are not familiar.

Kotowski has been known to listen in on the phones when the customer service reps are taking orders. He then picks up the language the customer uses and draws a list of common questions that might be answered in better written copy.