Day With A Pro - Catalog Copywriter (1,290 words)

Catalog copywriters need to be able to assimilate vast amounts of information about a catalog's products and philosophy, its employees and its customers.

Kotowski says that all this data, or "front-end" work, is what enables a copywriter to produce quality copy.

Before Kotowski sets out to write product copy, he likes to meet a lot of people. He sits in on the merchandising meetings and talks with the merchandise buyers. He has conversations with the company's founder or owner. He finds out what the customers are like and meets some of them if possible. After all that is done, he likes to see and touch the product he is writing about.