Day With A Pro - Catalog Copywriter (1,290 words)
The hours add up when writing several hundred ads at a time, as Kotowski likes to work on a catalog project straight through, which can take weeks until it is finished.
"Ideally, I'll start on a catalog and keep working on it until it's done. The first couple of days are always hard as you search for your voice, the phrases that work and so on. Then about day three, things seem to start flowing. It'll go pretty strong then. The last two or three spreads are usually the hardest—mostly because, by then, I'm pretty well sick of the products I'm writing about. After writing the 17th purse or blouse or sweater or vase or modem, you're pretty tired of 'em. I've used a lot of the real good 'turns of phrase' and I'm struggling to say something in a new and interesting way."
