Day With A Pro - Catalog Copywriter (1,290 words)

"I've written some in 15 minutes just because something clicked. Others, especially if you're trying to write 'conceptual,' can take a lot longer. I have, on occasion, spent four hours on a single copy block of about 150 to 175 words," says Kotowski. "Maybe it's not the cost-effective thing to do, but when those 'toughies' are done, there's a great deal of satisfaction knowing that it's darn good copy. I'd say on average, I'll spend about an hour to an hour and a half per copy block, especially if it's conceptual copy, like some of Boutique Beverly Hills was, or something in the vein of the dearly-missed J. Peterman."