Day With A Pro - Catalog Copywriter (1,290 words)

He writes about six or seven different ads and then puts them aside.

"By seven or eight you are getting going," says Kotowski. "I write better late in the afternoon, and go through until one, two in the morning. Writers need quiet, and at that time the phones aren't a distraction."

He writes several versions of the ads, a little on the long side, and cuts them later. The time it takes to write a single copy block can vary greatly, says Kotowski.