Day with a Pro: Michelle Farabaugh, VP of marketing, West Marine

Customer Care

Being the customer’s first choice is important to Farabaugh. She strives to create and deliver programs that bring value, like West Marine’s recently launched loyalty rewards program.

“Most importantly, I spend time with our customers. I listen in on the phone, call customers that have problems and spend time in our retail stores. I learn more talking directly to our customers about our products and offerings than I ever will sitting in my office,” Farabaugh says.