Day with a Pro: Michelle Farabaugh, VP of marketing, West Marine

Farabaugh’s mission is to create new programs that drive profits and increase customer loyalty. As a young senior vice president, she subscribes to the motto that to succeed, you need “wrinkles or results.” Having worked at only a handful of catalogs, including Catalog Ventures and PETsMART Direct, Farabaugh already has quite a record of success. In her first year at West Marine she increased profits by 50 percent and recharged the online store for a 500-percent increase in sales.