Day with a Pro: Dick Marsel, Printing Manager, Quad/Graphics

Just In Time/In and Out

Marsel explains that storage burdens at the plant have been greatly reduced by catalogers’ new practice of “just in time” production.

“We start printing the last form and it starts coming off the press, [and already] we’re starting up stitching; it’s almost like a weekly magazine—very tight production,” he says. “Years ago, we would have printed 16 million catalogs, bound a portion this month, put the rest in storage, and every month pulled a certain amount out. Today, because of marketing [changes] we don’t do that anymore. It’s print and bind, roll out.