Day with a Pro: Dick Marsel, Printing Manager, Quad/Graphics

Efficiency All Around

Asked about the concept of savings on printing for catalogers, Marsel responds, “Let’s see:Postage rates are going up, paper prices are going up …” plus, the costs of what printers are spending on technology are high. Is there a silver lining? “Where the savings come is in our ability to be more efficient, to get product out the door more quickly, which gets it into [our clients’] customers’ hands more quickly, which … allows more transactions.