David Thompson knows the best strategy often is perseverance and dogged determination

By Matt Griffin , Associate Edior and Catalog Success

Sheer persistence enabled him to get that first investment. He talked to everyone he could and never backed down, he recalls. As Thompson sees it, one of the biggest problems was that most investors weren’t in his target demographic. When he finally found an investor willing to take a chance, she fell very neatly within Home Bistro’s target audience — an affluent woman between the ages of 35 and 54.