David Thompson knows the best strategy often is perseverance and dogged determination

By Matt Griffin , Associate Edior and Catalog Success

Working in the food industry for more than 20 years, Thompson devised an idea for a business that cooks, freezes and ships fully prepared meals. At the time, he was working for another company that was testing a similar product. When the concept was shelved due to poor test results, he approached the top brass with another take on the food delivery catalog. After he was turned down, Thompson took four months to get up the nerve to quit his job and do it on his own.