Database: Spoils for the Loyal

For instance, Colorful Images, a personalized paper products and gift cataloger, offers its Preferred Buyer Club to customers willing to pay $9.95 for a one-year membership. In addition to a 10-percent discount on purchases, members get access to the cataloger’s Preferred Customer Club toll-free phone number, fax and customer service hotline. And both print and online orders are first in line for processing and shipping.