Database Management: Get to Know Your Customers Even Better

“It was an unorthodox solution, but it worked,” Craig recounts. “By the end of the first year, I was able to show a very impressive ROI to the company president.”

Jim Wheaton is principal and co-founder of Wheaton Group, a data management, data mining and decision sciences consulting firm that focuses on strategic CRM. Contact: (919) 969-8859 or jim.wheaton@wheatongroup.com.