Database Management: Get to Know Your Customers Even Better

As for the in-house portion of the solution, Craig took the $50,000 he had budgeted for an associate circulation manager, and invested it in hiring a technical professional who could program in SQL and leverage inexpensive reporting tools such as Crystal Reports. With each update, a copy of the database was transferred to the technician who loaded it onto her PC and then ran all of the necessary reports, ad hoc counts and queries. She manually pushed information through the entire organization on a regular basis.