Database Management: Get to Know Your Customers Even Better

Case Study:
An Outsourced CRM Solution

John Craig is co-founder and principal of consulting firm Windward Group and a former multichannel B-to-B marketer. While he was a cataloger, he didn’t have the budget to build a CRM system with all the bells and whistles. So, he brainstormed with experts, asked plenty of questions, and arrived at an innovative, outsourced/in-house hybrid solution.