Data Security: How to Market Your Data-Security Measures

Will data security turn out to be a fad? Will public concern diminish during 2006? Right now, the trends are all pointing in the other direction. Crime rates continue to climb, and more importantly, more states than ever now have notification laws. In 2005 alone, 22 states passed data breach notification laws. This should significantly increase the number of incidents reported by the media, and more media attention will generate more concern. Marketers could very well look back on 2006 as the year data security became a prominent feature.