Data Security: How to Market Your Data-Security Measures

What are some effective approaches for marketing security? If you outsource your security to a credible third-party managed security service provider, you’re ahead of the game. Your security partner should provide a wealth of material to include in marketing collateral, FAQs, Webinars, mailers -- whatever your marketing communications strategy dictates. If security exclusively is performed in house, consider getting a third-party assessment. You already may have one. This third-party assessment can form the basis of your message: You take security seriously, have a well-run security program and have the third-party assessment to prove your claims.