Data Security: How to Market Your Data-Security Measures

Consumers aren’t the only ones who care about data security. Financial institutions, health care organizations and retailers all are required to impose contractual security requirements on their suppliers and monitor their security measures on an ongoing basis, particularly those suppliers with access to sensitive data. Other industries also are starting to follow this practice. Data security can become a significant objection and delay sales cycles as your internal customer is pushed aside by the risk management manager or Health Insurance Portability and Accountability Act (HIPAA) compliance officer who wants to ensure your solution doesn’t pose an unacceptable risk.