Data Security: How to Market Your Data-Security Measures

Traditionally, data security has been a back-office risk management concern. Today, whether you’re marketing to consumers or businesses, security is a top-of-mind concern that can differentiate your product or service from the competition.

Breach notification laws such as California S.B. 1386 have ensured a steady stream of headlines over the last year, and consumers and businesses have begun to take note. According to the “2005 EDS Financial Services Privacy and Customer Relationship Management Survey,” 59 percent of consumers said financial institutions could further gain their trust by providing ongoing information on measures taken to improve security.