How Retailers Can Put Their Precious Big Data Into Action

Data Action
Looking as far out as 2015, Gartner predicts that 85 percent of Fortune 500 organizations will be unable to exploit big data for competitive advantage. This means the vast majority of organizations will allow that valuable commodity to sit below the surface and won't be prepared to take action on it to grow their businesses. And unlike big oil pools that can sit silently building value for decades, big data has a shelf life that must be tapped now to uncover its value. With that, innovative retailers will continue to outpace and outsmart their larger competition by using their synced data to take actions that make their customer experiences better and their businesses more profitable.