How Retailers Can Put Their Precious Big Data Into Action

Data Skills
Gartner predicts that 4.4 million jobs will be created around big data by 2015. Consider that right now there are almost 4,000 jobs open in San Francisco alone for data scientists. Retailers must be prepared to shift budgets to compete with the Googles and Amazons of the world to hire these data-focused team members. Most importantly, they must look for the right type of talent. Retailers who are succeeding are those using smart data management tools to empower fewer, higher-level analysts with a keen understanding of correlations between data sets and overarching business applications, not those who have 10 analysts crunching data all day with limited business insight.