How Retailers Can Put Their Precious Big Data Into Action

However, data management goes far beyond the cloud. Most retail businesses are still organized in distinct silos, with marketing, merchandising and operational teams meeting infrequently to review the overarching business. Contrast this with the fact that consumers are shopping 24/7 in-store, from a catalog, online and on mobile devices. In order to close this chasm between operational structure and customer expectations, great retailers will be evaluating their business frequently during the week, looking at one common data analysis and making coordinated decisions as close to real time as possible.