How Retailers Can Put Their Precious Big Data Into Action
What retailers must realize is that they have at their fingertips a precious commodity, the oil of modern business. When mined and refined correctly, big data can provide a wealth of customer insight, organizational alignment and — just like oil — a flowing revenue stream.
Data Management
From search data to point-of-sale data, e-commerce platform data to order management output, the types of data that retailers have at their fingertips can be both plentiful and overwhelming. However, data and operational silos continue to stifle the ability to gain a 360-degree view of business decisions, of customers and ultimately the health of the retail business.
- Companies:
- Amazon.com
- Places:
- North America
- San Francisco
John Squire is the co-founder and CEO of DynamicAction, a decision intelligence application that analyzes data dependencies across a retailer's organization and presents immediate, detailed actions to drive profitable growth across the business.
