How Retailers Can Put Their Precious Big Data Into Action

Whether the official definition puts it in arcane measurements like terabytes or petabytes, for retailers, big data is seen as this: data sets which are too large, too complex and too disjointed to manage, analyze and use in traditional systems to determine profitable business decisions. The retail landscape is more complex than ever, with consumers expecting a more seamless experience between channels and devices. Furthermore, retailers must contend with giants like Amazon.com that use their size and structure to out-innovate the market at lightening speed.