Data Breaches Shine Light on Secure Contactless Technology

NFC is also providing a new way for retailers to interact with customers in-store through interactive digital signage. Many retailers are able to expand the customer experience through NFC by connecting screens of any size to the technology, allowing retailers to collect important customer data as shoppers engage with the screens. Retailers then receive real-time marketing analytics from a cloud-based platform. Retailers are able to use this information to increase customer engagement and sales, all in a secure way.