Data Analysis: Improve Earnings and Profits With Effective Data Analysis

¥ Profile individual buying patterns so your marketing department can target customers when they are most likely to buy. This includes seasonality, product lines and the processes that turn first-time buyers into your best customers.

¥ Measure your real return on investment by incorporating marketing and operational costs into the reporting. It is not unusual for a successful marketing promotion to generate an overall loss when the operational costs are factored in. Monitoring all costs will improve your planning for future promotions.