Damark combines the latest in production technology with proven direct marketing techniques to create a successful catalog

By Rachel Mclaughlin

A fluorescent pink dot whack covers part of the headline. According to Rudolph, Damark tests dot whack placement, and says, “We’ll put it over the copy; we’ll put it over the photo; but not the price!” Damark has tested dot whacks in different colors, but always returns to fluorescents. “We’ve tried gold and silver, but those efforts weren’t so successful.”