Damark combines the latest in production technology with proven direct marketing techniques to create a successful catalog

By Rachel Mclaughlin

Additionally, because of the technical nature of the products Damark sells, it employs what Rudolph describes as “promotional copy”—benefit-driven copy that quickly explains why each product would be welcome in the home.

Damark relies on testing to tell it what creative works and what doesn’t. Among the things it tests: offers and teasers, cover wraps, dot whacks and paper stock.