Creating a Winning Catalog

Damark utilizes the latest in production technology, including computer-to-plate printing, digital photography, the re-use of digital assets and an in-house proofing system.

Damark’s main printer is Banta, and Banta Digital Group handles its digital assets. A whopping 95 percent of its photography is digital, and Damark re-uses 80 percent of its images. It uses Adobe’s portable document format (PDF) workflow, which allows the pages to be built quickly. Design, says Rudolph, “is basically plug and play, using Quark documents.” Everything is done in-house because, according to Rudolph, “No one can do it faster, cheaper, or as good.”