Damark combines the latest in production technology with proven direct marketing techniques to create a successful catalog

By Rachel Mclaughlin

Products drive Production

According to Randy Rudolph, director of creative services at Damark, catalog production must be lightning fast to offer products on the cutting edge. Its bread and butter products are computers and electronics, which are constantly upgraded and enhanced as technology advances. Because the catalog must react to the market, “Each catalog has a short lead time,” says Rudolph.