Creating a Winning Catalog

Damark focuses on product and price. It uses inexpensive paper instead of thick coated paper. It includes simple product shots instead of fancy spreads. It utilizes short, benefit-driven copy instead of long-winded, story copy. And it works: Damark’s predominantly male customers number 10 million.

Part of Damark’s success must be credited to the way it cleverly employs proven direct mail techniques: the use of dot whacks, “hot” colors, bursts and color blocks to draw the reader’s attention. But what enables Damark to feature the latest computer and electronic products is production technology.