Damark combines the latest in production technology with proven direct marketing techniques to create a successful catalog

By Rachel Mclaughlin

What works—and saves money

Compared to many apparel and home furnishing catalogs, the Damark catalog may seem a bit, well, cheaply produced. But there’s a good reason for this: While many catalogers use a thick, coated paper to show off their products, Damark uses cheap supercalendared (SCA) uncoated paper for the entire catalog, including the cover. Rudolph says, “We’ve tested using nicer paper, as products tend to look nicer with a nicer paper, but found that our customers are not sensitive to the paper; so we’ve gone back to the supercalendared.”