Damark combines the latest in production technology with proven direct marketing techniques to create a successful catalog

By Rachel Mclaughlin

While Damark employs a grid design, which can give a catalog a monotonous look, Damark’s grid “is broken up by varying the design, which affects the pacing” (how the customer moves through the catalog). Overall, the effectiveness of the product spreads is excellent. “In addition to picturing the product, insets show the product in use, the uses for the product or explain how it works,” Trollinger says.