Damark combines the latest in production technology with proven direct marketing techniques to create a successful catalog

By Rachel Mclaughlin

Between the pages

Inside, the catalog is broken up into different sections, including housewares, electronics, computers, phones and fitness equipment. Says Trollinger, “For some catalogs, we advise them to spread out products for pacing, but for Damark, which is a dense catalog, it makes sense to include like products together.” Trollinger says the effect is similar to a mini-catalog for each category.