Creating a Winning Catalog
Damark combines the latest in production technology with proven direct marketing techniques to create a successful catalog
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he front and back covers also do a good job of showing different product types and price points. “Both covers feature low, moderate and high price-point products,” Trollinger says. In addition, the back cover includes information on payment options and the phone number. It also uses variable printing to include a personalized message to the prospect.
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Rachel Mclaughlin
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