Damark combines the latest in production technology with proven direct marketing techniques to create a successful catalog

By Rachel Mclaughlin

“The ‘after-holiday clearance’ icon lets customers know this item is low-priced; the ‘new’ icon indicates which products are new to its existing customer base and alerts new customers that the catalog has cutting-edge products,” he says.

Another plus is Damark’s “4 Pay Plan,” which is introduced on the cover and is available for products over $99, allowing buyers to spread payments over four months. This is a selling point for a catalog that features some relatively expensive products, and Trollinger believes that “it draws people into the book.” This offer is also stated inside the catalog, on a page that cleverly includes only products that are eligible for this plan.