Damark combines the latest in production technology with proven direct marketing techniques to create a successful catalog

By Rachel Mclaughlin

In addition, the cover uses bright red and yellow bursts and color blocks to capture the prospect’s eye. This is one area Damark doesn’t test. “We don’t test colors,” says Rudolph, “because we know which colors work.”

Damark uses icons on the front cover and throughout the book. According to Steve Trollinger, vice president of marketing for J. Schmid & Associates, a catalog consultancy, Damark does a great job with this technique.