Damark combines the latest in production technology with proven direct marketing techniques to create a successful catalog

By Rachel Mclaughlin

Cataloging is not a beauty contest. Catalogers are in business to make money, so it’s not always the prettiest catalog that gets the best response or sells the most merchandise. While an aesthetically pleasing catalog works for apparel and home furnishing offerings, for some types of merchandise, a less pretty, more product-dense approach works better. The Damark catalog, featuring electronics and computers, is one such example.